Smartphone Buyers Guide
What Are Smartphones?
Who Needs A Smartphone?
Smartphone Operating Systems
Common Features To Look Out For In A Smartphone
Conclusion
What Are Smartphones?
Smartphones are a combination of traditional cell phones and personal computers.
Cell phones were originally designed and manufactured for making phone calls and sending short
messages. Over time their basic functionalities have changed and becoming more sophisticated. From sending picture
messages, to listening to music, taking pictures and movies, making video calls and now to installing apps and
connecting to the world wide web.
There's no specific definition of a smartphone, but you'll usually find that they have these
features in common:
• They connect to the internet via Wi-Fi and mobile broadband,
• They include a web browser and email application,
• They let you download a wide variety of software applications ("apps"),
• They come with music and video players,
• They run off operating systems,
• They can play games.
Some lower priced phones on the market do have the ability to connect to the internet, but they
are rarely as functional as a smartphone. The latter are more like portable computers, which accounts for their
high price tag.
Who Needs A Smartphone?
If you're wondering who could make use out of a smartphone, the answer is just about anyone!
A smartphone can help reduce the needs for extra gadgets in your life. For example, they work as
MP3 players, as digital cameras, and as a way for you to keep track of your emails even when you're away from home
and your internet connection.
Smartphones are very popular with casual users who want entertainment on the go. Many people
even use them for gaming.
They're also hugely popular for business purposes, allowing people to stay productive while
travelling, send data back and forth to the office, and more.
You may think that a smartphone isn't for you, but the many uses of a smartphone often don't
become clear until after you've used the device for a while. Many smartphone users state that they come to rely on
the functions of their phones:
• Maps may get them out of tricky situations when they don't know their way around,
• Web access may allow you to find contact details of a service or venue you need to keep in
touch with,
• Email services can mean you can stay in the loop at work even when you're not there,
• And so on.
The main benefit of a smartphone will really depend on you, but it's almost certain there will
be a number of different benefits!
Smartphone Operating Systems
One thing that sets smartphones apart from traditional cell phones is the fact that they run on
an operating system. Just like a computer, the operating system manages the hardware and software, and puts it
together in a format that makes it easy for you to access all of the functions of the device.
The operating system you choose for your smartphone will impact:
a) The general user interface and menus,
b) How much you can customize the device,
c) Certain features available,
d) The apps available to you to download.
iPhone iOS
Apple iOS is the operating system used solely on the iPhone. It's not available on any other
smartphones, though you will find it on the iPad and iPod Touch, and may already be familiar with it from those
devices.
The best thing about iOS is that it works very well, and is extremely easy to use. Even if
you've never used a smartphone before, it probably won't take you long to pick it up.
In fact, iOS was the first smartphone operating system to arrange icons into rows on the
screens, helping you to select which apps to use. You can customize the way they're laid out by rearranging the
apps to different pages of the home screen, though customization options are far more limited on the iPhone than on
rival system Android.
When you choose iOS, you'll also get access to the Apple App Store. This is currently the
biggest smartphone app store in existence (though Android also has an excellent selection).
In short, iOS is useful for those who want something stylish and easy to use right off the
bat.
It's not for you if you're looking for something highly customizable, available on a wide range
of devices from different manufacturers, and open in terms of apps.
Google Android
Android is quickly becoming hugely popular in the world of smartphones. This operating system is
designed by Google and, unlike iOS, it's available for a wide range of manufacturers to include in their devices.
For this reason, there's a far greater choice of Android phones available than there is with iOS - in fact, it's
the most common operating system you'll see.
The main benefit of Android is that it's customizable, and its app market is open (leaving more
freedom for developers). Android is considered the preferable operating system for tech experts who want a lot more
control over what they're doing, and it's not as simple to use as iOS.
Some of the things you have more control over on Android include:
• Backgrounds,
• Icons,
• Menu themes.
In reality, however, you'll often find that the phone manufacturers alter the Android interface
to change the user experience. This often means that it's a lot more user-friendly, and just about as easy to pick
up as Apple's iOS (which is good news for smartphone beginners).
The downside to the fact that manufacturers can alter the interface is that they do not always
do this successfully, which is why it's important to read individual smartphone reviews before you buy.
The app store, Android Market, isn't as big as the app store for the iPhone, but it's big enough
to have just about everything you could want. Most apps get developed for iPhone first, then Android second, but as
Android grows, so too will the app store.
Windows 7
Most of us are already familiar with Windows on our computers. Now you can also get Windows 7 as
an operating system designed for your smartphone.
Note - Windows 7 is separate to the older Windows Mobile operating system that you may have
heard of.
Windows 7 is another user-friendly interface. For people new to smartphones, it's easy to pick
up and use. It's generally easier to use than Android, although many manufacturers have put their own twist on
Android to help enhance the user experience.
It also integrates very well with a number of Windows software programs, as you'd imagine. This
makes it a good choice for businesses who rely on specific Windows features, such as Microsoft Office.
One downside of the Windows 7 operating system is that it is only available on a small number of
smartphones, so there's less choice of hardware to choose from. However, since it's been upgraded to bring it more
in line with the most popular smartphone operating systems, we could be seeing this OS on more and more devices
from here on out.
Common Features To Look Out For In A
Smartphone
Smartphones come with a huge variety of features. Sometimes it can be difficult to know what
they all mean!
Note that a smartphone won't necessarily come with every single one of thee features, and the
manufacturer may choose to excel in one area and not focus on others. The device you choose will be based on what
you personally feel to be important elements of a smartphone.
Here is an explanation of the most common features you'll usually find in popular smartphone
models, and what these features really mean for you.
Service Provider
Although not a feature of the smartphone itself, the service provider is probably the very first
thing you should be looking at before you make your buying decision. Most smartphones are only available on one
provider, which means your choice will be limited.
Why? Because there may only be a limited number of carriers that have a good reception in your
area.
This is why it's first important to narrow down the providers you'd be willing to use, then to
take a look at the specific smartphones they have on their service.
The most common smartphone service providers are:
• Verizon Wireless,
• AT&T,
• Sprint.
Battery Life
All smartphones run off a battery, due to their portable nature. There are a few main
measurements you'll want to look at for battery life:
• Talk time using 3G (i.e. how long you can use the phone for in voice calls before it depletes
the battery),
• Talk time using 2G,
• Standby time (when you're not using any of the smartphone's features).
It's important to note that a number of factors can influence the battery life of your
smartphone, so you'll never experience the exact same times as the estimates provided by manufacturers.
Activities such as browsing the internet, sending emails, watching movies and gaming will
deplete the battery faster than any given estimates.
The top smartphones of today usually have a battery life of 5-9 hours on 3G calls and 250 to 450
hours on standby.
Size And Weight
Smartphones are generally very small, and come in the "candy bar" design, so called because of
the similarity between the shape of the phone and a bar of candy. The rectangular screen may or may not feature
buttons above or below, and some phones come with slide out physical controls instead of a touchscreen, making them
more bulky.
The candy bar label usually refers to phones with a physical keyboard below the main screen,
whereas "slate" is now more commonly used to describe phones with minimal buttons around the screen (such as the
Apple iPhone 4).
On average, smartphones are usually no bigger than 5 inches tall and 3 inches wide. They are
rarely bigger than half an inch thick, making them easy to slip into your pocket or hide away in a pouch in your
bag.
The average weight of a smartphone is around 5 ounces, making them very easy to hold when making
calls or using any of their features.
Price
Smartphones are generally a lot more expensive than basic cell phones. Where the latter can cost
as little as $20, the former can cost multiple hundreds (up to around $650).
There's good reason for this fact. With a smartphone, you're basically carrying around a
portable computer in your pocket. This is why smartphones are more on a par with tablets and personal computers
than cell phones in terms of price.
It's important to note that your choice of smartphone plan can dramatically alter the price you
pay for your smartphone. Some phones come free with long monthly contracts. If not, you'll almost always receive a
big discount on the upfront cost when you sign up to a contract for a fixed period of time (often 18 or 24
months).
Storage Space
Thanks to the fact that smartphones are much like portable computers, they come with a specified
amount of storage space. You can use this space to store apps, music, videos and other files.
The average storage space you'll find on a smartphone is far less than you'd find in a personal
desktop or laptop computer. Most smartphones come with at least 8GB storage. This is more than enough space for a
selection of music and apps.
If you think you might want to expand the available storage space in future then look for a
phone with an SD memory card slot. This will allow you to buy memory cards to expand the storage space, usually up
to 32GB in total.
Screen
The screen size on the smartphone you choose will determine how easy it is to read, and how good
videos and pictures look on the screen.
Most smartphones today come with a screen of around 4 inches in size. This keeps the phone small
enough to fit in your pocket, but large enough to watch videos (as long as you're watching the screen close
up).
An 800 by 480 pixel resolution is usually the lowest you'll find on any top smartphone.
Some smartphones also come with HDMI ports or docks that'll allow you to connect it up to a big
screen. This is useful if you've downloaded movies or want to watch internet videos on your television.
Processor
All smartphones come with a processor to power them, just like a computer. And, as with a PC,
the faster the processor, the faster the phone (in general). This is important for running apps, browsing the web,
and playing games.
Most smartphones are on or around the 1GHz mark in terms of processing speed. Most of the
top-selling phones are pretty much on a par in this area.
There are now even dual core processors available for smartphones - this means that they contain
two separate processors in the one device, and are very good at multitasking.
However, for now, you'll still find that most smartphones only have a single processor.
Connections
Due to the fact that smartphones are extremely small devices, they don't usually come with many
ports. The most common features you'll find on a smartphone are:
• A standard headphone jack (that'll also allow you to connect speakers),
• A micro-USB port,
• An HDMI output to allow you to connect to a bigger screen to view photos and videos,
• And a connector for charging.
Another common smartphone feature is the micro-SD card slot. This is where your memory card
goes. Although smartphones do have internal memory, and a certain sized memory card installed as standard, the
addition of a memory card slot means you can expand the storage size at a later date.
This is a useful feature to have. Memory cards are an inexpensive way to upgrade your phone if
you find that you're running out of space in the future.
Computer Software
In order to transfer songs and movies, smartphones will need to connect up to your PC via USB to
"sync" the files between the two devices.
Syncing is also useful for keeping everything on your smartphone backed up to your computer,
should anything happen to it in the future.
Most smartphones will come with software to install on your PC before you can sync them. In many
cases, this software is a requirement to even use the phone.
For example, to use the Apple iPhone 4, you're going to have to install iTunes on your home
computer.
This software is usually available for both PC and Mac, but be sure to check the specifications
of any smartphone software before you buy it.
Internet Access
One of the key features that all smartphones have in common is the ability to connect to the
internet.
In fact, you wouldn't be able to take advantage of some of the best smartphone features, such as
emailing and social networking, without an internet connection. A connection also means that you can download apps,
music, watch videos and more.
Wi-Fi
You may already use this form of internet connection at home, and there are also a number of
Wi-Fi hotspots available in coffee shops and public places. This kind of internet access doesn't cost you any money
on your cell phone tariff, and is a feature included in just about every smartphone available.
Mobile Internet
Mobile internet connections will allow you to connect to the internet even if you aren't near a
Wi-Fi hotspot. This is a lot more flexible and is available in most areas of the country. There are a few different
types of mobile internet connections included in smartphones today (from slowest to fastest):
• GPRS
• Edge
• 3G
• HSDPA
• 4G
At present, most smartphones available to buy will have the ability to connect to HSDPA, which
is faster than standard 3G and is sometimes known as 3.5G.
However, a growing number of models are now supporting 4G connections, letting you download
files at multiple megabytes per second. If you sign up to a phone and service plan offering this service, you can
expect 4G speeds to feel more like traditional home broadband. That said, 4G isn't available everywhere yet, so you
must check coverage before you buy.
Music Players And Multimedia
Pretty much any smartphone on the market today is going to have an MP3 player built in. For the
Apple iPhone 4 that means the iPod though there are different versions for every smartphone model.
You may or may not be bothered by this feature, but if you want to listen to music then take a
look at the supported formats to make sure you'll be able to play your files.
Camera And Video Calls
Another feature you'll find on most smartphones is the ability to take photographs and record
video.
Ironically, smartphones often have lower quality cameras than some of the less sophisticated
camera phones, and they certainly can't match up to a dedicated digital camera.
That said, it's now common to find 5 - 8 megapixel cameras on smartphones, as well as extra
photo features such as flash, face detection and so on. This means they can be used as a digital camera if you
don't have a separate device.
Do check the specifics of the phone you're interested in. High quality cameras do not always
come with the highest rated phones, for example the Apple iPhone (though the camera has improved with the iPhone
4).
When it comes to video, most phones are able to record in 720p HD quality. There's also usually
a front-facing camera for use as a webcam. If you like to make video calls, it's essential to check this front
camera is there.
Touchscreen And Other Controls
The Apple iPhone made it popular for smartphones to use touchscreens, and today you'll find that
pretty much any smartphone uses a touchscreen in some form.
For the most advanced controls, look for capacitive touch screens.
If you've never used a touchscreen before, then this may put you off trying smartphones. Don't
worry - most people do take a little time to get used to them, but find them easy to use after a little while.
Touchscreens let you input data by means of a virtual keyboard. That is, when you're using an
app or function that requires typing, the keyboard buttons will appear on the screen. You simply press the ones you
want to use to type. It's easy enough to use, if slightly less accurate than using a standard keypad.
That said, a number of phones do also come with a physical keyboard. The Blackberry is famous
for this, and certain smartphone models will include a slide out keyboard as well as touch functions. This is less
common than a touchscreen on its own, but a good option for those who wish to type quickly.
Some smartphones even have other controls, for example a gaming pad.
Applications
Just as we have applications on the computer, we also have them on our smartphones. These "apps"
are what lets us do what we need to do with our phone, whether that means playing games, editing photos or typing
in a document.
The operating system you choose for your smartphone will determine the apps available for you to
download (see the operating systems chapter of this guide for more information). The Apple App Store is currently
the biggest, with Android Market coming in a close second.
If you've heard of some specific apps you know you'd like to use on your smartphone, always do
research in advance to ensure those apps are available to download on the particular operating system that the
phone uses.
Conclusion
You may have noticed that smartphones have a huge range of different functions and features.
Different smartphone manufacturers excel in different areas, so you won't usually find a smartphone that has the
best processor, the best camera, the biggest storage size etc. all in one.
That said, the very best smartphones do usually perform quickly, include multiple internet
connectivity options, let you run a range of apps, and include cameras. Although these smartphones cost more than
their rivals, they are worth it for the use you'll get out of them.
And don't forget, your choice of service provider will have a huge impact on the price you pay
for the phone!
Read more Smartphone Reviews.

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